My very first food memory, was of eating a really big burger, which was bought for me, by my mother when i was 4 or 5. That introduction into food by her and my other family members is the reason I love food. Food is a love story. The young boy on a burger rocket, is a metaphor. Cosmonauts use space to discover new worlds, and the rocket takes them there. For me the burger was that vessel, that propelled me to discover new worlds, but that new world was different cultures, foods.