My very first food memory was of eating a really BIG burger! My mother bought me the burger of my dream when I was 4 or 5. That introduction is the reason I love food. Food is a love story. The young boy on a burger rocket is a metaphor. Astrounauts use space to discover new worlds, and the rocket takes them where they want to go. For me, the burger was the vehicle that propelled me to discover new worlds, a world was different cultures and new foods.