My very first food memory, was of eating a really big burger, which was bought for me, by my mother when i was 4 or 5. That introduction into food by her and my other family members is the reason I love food. Food is a love story. The young boy on a burger rocket, is a metaphor. Cosmonauts use space to discover new worlds, and the rocket takes them there. For me the burger was that vessel, that propelled me to discover new worlds, but that new world was different cultures, foods.
The reason that logo is what it is, is because I want everything to be seen through the lens of a young child. From our shakes, (which are essentially cake and ice cream, a child's favorite).
In 2016, I had the vision for Big Head Burger in a dream. In that dream, was the imagery for the logo, name, menu and concept. All I had to do was write it down.